branding, creative

Fade Fit Event at Dubai Spartan Trifecta Weekend 2025

H

eld at Dubai Parks and Resorts, the first Spartan Race of the 2025 season brought together fitness enthusiasts for an action-packed event featuring Sprint (5K), Super (10K), and Beast (21K) obstacle races. As part of the Fade Fit activation, I contributed to event coverage, capturing dynamic moments, behind-the-scenes content, and audience engagement. My role included content creation, social media highlights, and promotional visuals to enhance brand visibility.

 

The past few years have brought rapid and progressive changes to the sport of obstacle course racing. Not only are start lines absolutely packed to pre-pandemic levels for the first time in a long time, but old rivals Tough Mudder and Spartan are still rocking as one House of Hard, harder obstacles are consistently being refined, and the year 2025 will be bringing even more exciting, challenging events to the world stage.

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