branding, mobile app

Digital Marketing Campaign for C.B.C Oil – SD Guthrie International

Project information

W

e successfully executed a social media campaign for SD Guthrie International, celebrating 50 years of their brand, C.B.C Pure White Coconut Oil. The campaign combined storytelling and engagement strategies to highlight the product’s legacy and quality. A key highlight was an unwrapping video reel, which attracted 30,000+ views, significantly boosting brand visibility. By leveraging creative content and platform algorithms, the campaign effectively connected with the target audience, driving strong engagement and reinforcing brand trust.

The social media strategy for this campaign focused on maximizing organic reach and audience engagement. By utilizing platform algorithms, strategic posting times, and relevant hashtags, the content was positioned for higher visibility. The unwrapping video format was chosen to create curiosity and encourage interaction, leading to increased shares and comments. Additionally, engaging captions, interactive stories, and call-to-action prompts were incorporated to drive user participation. This holistic approach not only amplified brand awareness but also strengthened consumer trust in C.B.C Pure White Coconut Oil.

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